The
Blurb- Agastya, the Chief
Marketing Officer of one of the biggest FMCG companies, is ready for the
biggest product launch of his career. But things soon spin out of control. In
60 minutes he must do everything he can to save his job and marriage. Maithili
is both beautiful and intelligent, but she has never had much luck with love.
When Agastya almost crushes her spirit by taking things too far, she must
avenge herself. She has only 60 minutes to turn his life upside down. Sailesh
doesn’t have an academic temperament suited to corporate rivalry and
subterfuge. He has no choice but to retaliate when someone crosses the line. In
60 minutes he must destroy his enemy. A lot is at stake: high profile jobs,
reputations, relationships, and marriages. Who is going to come out on top and
who will falter? The action unfolds in 60 minutes and leaves readers glued to
their seats.
The Swift Summary- Agastya the CMO
of BCL is seen in midst of organizing a product launch function of a detergent.
This product is something for which stakes are high. The BCL team has put in a
lot of cash and effort in branding and marketing the new detergent product of
their company. Everything seems to be in place when suddenly Agastya is
informed about the product launch from their rivals simultaneously at lower
prices, which obviously means that BCL is going to suffer a huge loss.
Agastya is
shocked to hear this sudden news as it will mean a loss of his status and
position and to think of worst even his job. Sailesh, his rival is all set to
ruin his career with this sudden launch news from his company.
As this was not enough his love life, his personal
life is also at stake with his lady love, Maithili, all set to take revenge
from him for some of his deeds. He is left with just 60 minutes to save his
family, his status and his power.
Why is
Sailesh doing this? Was this planned before, as just another company rival game
or is it something bigger than what Agastya is thinking? What is in the mind of
Maithili? What is that, that had happened that she will avenge for? Will
Agastya be able to solve the complete mess he has fallen into? If yes, will he
be able to do that in just 60 minutes?
Read on
this action packed novel to get the answers.
My View- The
story revolves around Agastya who is shown to us as a smart, witty Marketing
Officer. The story alternately switches between past and present. The best part
of the book is readers get the mind-set that everything is happening in just 60
minutes with each chapter titled in terms of time with a time difference of 5
minutes.
Upendra
Namburi is a marketing professional and he has perfectly used his job to
describe in words. The author has done a splendid job in describing a corporate
environment where facts are hidden and conversations are only done through
mail, where stakes are always high and job is always at risk, where meetings
are only discussions and actual work is only through repo.
The plot
becomes more effective with the language used and also the facts and figure
quoted. The stock market sequence acts like a garnish over a platter. It adds
more colour to the story which talks about the lives of alpha men.
Though the plot is unique and different but
somewhere I felt it gets a bit confusing. For instance Maithili's reason for
avenge. Also, at climax it becomes a bit dramatic and then the end which leaves
the users with certain questions unanswered.
About the Author- Upendra Namburi is an
Indian writer and sales and marketing professional. He is currently writing the Numbers Triumvirate of
novels entitled 31, 60 and
8. 31 was long listed for the
Tata First Book award.
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